Kate Green
Designer exploring visual systems and digital craft.
About Kate
Design is not decoration. I build systems—starting with product, moving to brand, finishing with motion—that reshape how people work. Ten years across fintech, SaaS, and in-house studios.
I don't follow trends or design for awards. I refuse unnecessary whitespace in forms and serif fonts in dashboards. Process before aesthetics. Clarity beats cleverness.
Away from screens, I photograph industrial systems and write about the gap between design intent and user behavior.
Services
I provide comprehensive creative and development services designed to elevate your brand and bring your vision to life. From strategic visual design to digital development, every project is approached with meticulous attention to detail and a commitment to excellence.
Approach
- → Research & Strategy
- → Ideation & Concept
- → Design & Development
- → Refinement & Launch
Visual Design
Crafting stunning digital experiences through thoughtful design principles and innovative visual solutions that captivate and engage audiences.
Creative Direction
Strategic vision and artistic guidance to shape cohesive brand narratives and compelling creative campaigns that resonate with target audiences.
Content Creation
Producing high-quality visual and written content that tells meaningful stories and communicates your brand message with clarity and impact.
Digital Development
Building responsive, performant digital solutions that bring creative visions to life with clean code and cutting-edge web technologies.
Featured Work
Minimalist Brand
Early-stage fintech startup needed a distinctive visual identity that communicated trust and innovation.
Developed a minimal brand system with custom typography and a three-color palette that scales across digital and print.
Increased brand recognition by 40% among target investors and customers within 6 months of launch.
Motion Design
Design agency needed animated explainer content that simplified complex technical concepts for diverse audiences.
Created a series of kinetic typographic animations paired with smooth transitions that maintain visual consistency.
Explainer videos increased engagement time by 60% and improved conversion rates on product pages.
Digital Design
SaaS platform needed a complete redesign to improve user onboarding and reduce support requests.
Built responsive interface with progressive disclosure patterns and contextual help systems throughout.
Onboarding completion rate increased from 45% to 78%, support tickets reduced by 35%.
Brand Direction
Luxury brand needed cohesive visual direction across editorial, packaging, and digital experiences.
Established comprehensive design system including photography style, color grading, and layout guidelines.
Unified brand presence across 12+ touchpoints with 89% consistency rating in brand audits.
Get in Touch
Have a project in mind? I'd love to hear about it.